Experimenting to overcome crisis
Raffaele Gaito
1/2/2023
About the talk
We often talk about experimentation as the key to growth. That's right, experimentation brings innovation, which in turn leads a business to grow, mature, gain new market share and reach higher audiences. But experimentation is first and foremost the ability to adapt. Ability to adapt in a market that changes at the speed of light. And in the historical moment we are living through, experimentation means first and foremost surviving. Changing one's processes and mindset is the only way to transform oneself, to face the crisis and overcome it by coming out of it improved.
Raffaele Gaito
Sono un Growth Coach e guido le aziende e i professionisti a migliorare i loro prodotti e i loro processi con un approccio sperimentale. Insegno alla Business School del Sole 24 Ore.Faccio divulgazione sui temi del marketing, business e crescita attraverso un blog, un canale YouTube e un podcast. Ho portato i miei workshop e talk in aziende del calibro di Vodafone, HP, Microsoft, Enel, Poste, Chiesi, Sella e tante altre. Credo nella sperimentazione come unica chiave per l’innovazione.P.S. In segreto mi alleno per diventare Batman.